Mark
Doyle

Commercial Director · UK & Ireland
07758 119516
Doylemj96@gmail.com

Profile

An accomplished Commercial Director with a strong track record of driving profitable growth across CPG branded and own-label businesses. Skilled in leading high-performing teams across Sales, Demand Planning and NPD. Combining data-driven insight with innovative problem-solving to deliver measurable, sustainable results in competitive, fast-evolving markets.

Core Competencies & Key Skills

Strategic Commercial Leadership
P&L & Revenue Management
Team Leadership & Development
Negotiation & Stakeholder Management
Business Transformation & M&A
Demand Planning & NPD
Market Strategy & Execution
Category & Channel Expansion

Sectors

CPG / FMCGBrandedOwn LabelGrocery RetailFoodservicePrivate EquityM&A

Education

B.A. Hons — Economics & Business Management
Leeds Trinity College
A Levels — Economics, Law, Business Studies
Llandrillo College, N. Wales
GCSE — 9 passes, 7 at Grade A–C
Blessed Edward Jones HS, Rhyl

Career History

Fullers Foods
April 2023 – October 2025
Commercial Director — UK & Ireland
  • Led Sales, NPD and Demand Planning functions; 30 internal colleagues and numerous external stakeholders.
  • Delivered consistent YOY volume and value growth ahead of market, driving revenue from £335m (2022) to £533m (2024), with 2025 projected at £575m.
  • Developed and executed a 5-year commercial strategy spanning core growth, channel and category expansion, regional expansion, M&A opportunities and brand development.
  • Created new commercial ways of working across three key functions — improving alignment, operational efficiency and customer relationships.
  • Regular commercial reporting to Private Equity shareholders, ensuring strategic alignment to business objectives.
McCain Foods
October 2017 – March 2023
Customer Development Director — UK & Ireland
  • Key leadership team member across Retail and Foodservice divisions, working cross-functionally with Marketing, Category and Operations.
  • Led Sales and Demand Planning teams, delivering market share growth in UK & Ireland, volume and value growth while optimising commercial investment — growing McCain GB revenue from £511m (2017) to £713m (2023).
  • Delivered best-in-class customer engagement, contributing significantly to proposition development, category initiatives and Brand Plan delivery.

Earlier Career

Baxters Food Group
Retail National Account Controller
2013 – 2017
Princes Ltd
National Account Controller — Tesco, Asda, Coop, Aldi
2009 – 2013
Premier Foods
Senior National Account Manager, Tesco
2008 – 2009
Northern Foods
National Account Manager — Morrisons, JS, Coop
2007 – 2008
Cadbury Trebor Bassett
Account & People Management — Retail, Field Sales, C&C/Wholesale
2000 – 2007